![]() ![]() Weights are easy to calculate as well: a standard A4 sheet made from 80gsm paper weighs 5g (as it is 1⁄16 of an A0 page, measuring 1m²), allowing one to easily compute the weight-and associated postage rate-by counting the number of sheets used. In general, the higher the GSM rating the heavier and thicker the paper will be. This allows you to understand the weight of paper. ![]() Paper weight is measured in grams per square metre or GSM as it is more commonly known. To drill down deeper into this subject and to explore the lesser known ‘B and ‘C’ series of paper you can find out much more here. This is the size of standard compliment slips.Īnd posters? Well, we here believe that you need to be looking at at least A3 size and above to qualify as a poster. The dimensions for each size are as follows:īy the way – DL is 1/3 of an A4 sheet. This also effectively halves the area of each sheet. Successive paper sizes in the series A1, A2, A3, and so forth, are defined by halving the preceding paper size across the larger dimension. The base A0 size of paper is defined as having an area of 1m². Hopefully the below animation will help to demistify standard paper sizes. Once you become familiar with what the numbers and letters stand for and how they relate to one another you will be relieved to know it all becomes rather simple. On the surface of it paper sizes can be a little puzzling with all these seemingly unrelated letters and numbers. But what about A5, and A3, and DL for that matter – and what sizes are posters? It is the size of the paper your office or home printer uses and it is the size of letters that you send and receive in the post. You will undoubtedly be familiar with the aforementioned ‘A4’ paper size. OK, well having said all that let’s take a little step backward and take a look at standard paper sizes in a little more detail. Here at Prestige Creative we have already worked out what we consider to be the best combinations of paper weights and sizes, amount of pages and finishes for all of our off the shelf estate agency marketing products and as a result you get high quality products that always give out the right impression, but at very competitive prices. Standard size products fit in standard envelopes for example, but don’t let that constrain you. Standard size formats obviously play a major part in print production and help to keep costs down and are therefore often the go-to products to meet the average budget. panoramic or shaped?ĭoes your company brochure feel just that bit more tactile as it has a nice matt laminated finish to the outer cover and is square in format as opposed to A4, which is the most commonly used format in print?Īnother consideration is that the weight of the paper will be the main factor in determining the final weight of your brochure and this could impact on the delivery cost of your brochure if you have decided on doing a direct mail campaign. Before they even turn the cover page of your company folder or brochure they may make a decision based on the perceived quality of your chosen paper.īefore they reach down to the doormat to pick up a pile of leaflets does yours already jump out at them as it is an irregular shaped leaflet compared to the others, ie. Together you may have laboured over every element of the design including your body copy, images and the tone of voice that you want your target audience to hear.ĭespite all this, the quality of the paper used to print your project and its format will often provide the FIRST impression for your customer. More than likely you will have invested quality time with one of our designers to get your design just right. One very important consideration that often gets overlooked when deciding on your marketing materials is the size and weight of the paper to be used for the print run. A guide to paper sizes and weights for estate agents marketing materials. ![]()
0 Comments
Leave a Reply. |